Most people think January is the time to get back in shape. New year, new you, right? But let me tell you something I’ve seen after 26 years in the fitness industry: the people who start in September always do better.
Why? Because September is the true “fresh start” season.
Think about it — when we were kids, September meant back to school, new clothes, new supplies, new routines.
As adults, that feeling doesn’t disappear. Vacations are over, work is steady again, kids are in school, and routines settle in. The air feels different. There’s momentum in the season itself.
This is why September is the perfect time to make an investment in your health.
The Trap of January Resolutions
Let’s be real: January sounds like a good idea, but it rarely works.
It’s cold, it’s dark, the roads are icy, and comfort food is calling your name. Sure, gyms get busy for a couple of weeks, but by February most resolutions are already broken.
The problem isn’t willpower — it’s timing. You’re trying to build new habits in the hardest environment possible. No wonder it feels impossible.
Why Fall Works Better
In the fall, you’ve got everything in your favor:
Routine is back. School schedules, work schedules, and family schedules settle into place. Structure makes consistency possible.
Weather is on your side. You can walk outside, drive to the gym, and move your body without battling snow and ice.
Less distractions. The vacations and BBQs are behind you, but the holiday rush hasn’t started yet.
Energy is higher. Cooler temperatures and steady days help you sleep better and feel more energized.
This season makes it easier to succeed. You’re not fighting against the environment — you’re flowing with it.
Health as an Investment
Your health is the one investment that always pays back. When you’re stronger, fitter, and more energized, every part of life improves — your work, your family, your mood, your confidence.
But here’s the thing: investments compound. The earlier you start, the bigger the payoff. If you wait until January, you’re already behind. But if you start now, you’ll be entering 2025 in momentum — not starting from scratch.
The Power of a Challenge
Knowing the right time is step one. Having the right structure is step two. That’s where our 12-Week Transformation comes in.
We’ve built it to give you both quick wins and long-term results.
Phase 1: The 5-Week Kickstart Challenge. You’ll train with a team of 20, 3 times a week. You’ll follow simple, customized nutrition. You’ll check in daily with coaches and measure your progress with Styku 3D scans. Most women lose about 10 lbs in just these 5 weeks.
Phase 2: Build & Lock In. We take those results and turn them into a lifestyle — training, nutrition, accountability, and coaching that carry you all the way through the end of the year.
By Week 12, you won’t just be lighter. You’ll be stronger, fitter, and more confident heading into 2025.
Two Ways to Join
You can join the 5-Week Kickstart Challenge solo for $199 (early bird $149).
Or you can commit to the full 12-Week Transformation and get the Challenge INCLUDED — plus training, nutrition coaching, daily accountability, and Styku scans at Week 1, 5, and 12. Early bird price is just $449 total (normally $738).
Two start waves:
Wave 1: September 20
Wave 2: October 25
This Is Your Season
You don’t need another resolution. You need results. You need momentum. And fall is the season built for success.
This is your chance to prove to yourself that you can take control of your health, even with a busy life. With the right coaching, accountability, and structure, you can walk into the holidays proud of your progress — not wishing you’d started sooner.
The season is here. The opportunity is here. All that’s left is your decision.
Lock in your early-bird spot now. Or book a quick 5-minute call with a coach to see if it’s the right fit.
This fall, don’t just go through the season. Own it.
